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The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and
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In a world where customers regard flawless products as a given, service is the key differentiator between competitors in any field. This wise and inspiring book by Leonard Berry, our leading service expert, moves far beyond his pioneering work in
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Managers at every level, and in every industry, must balance various working styles, build efficient management teams, and develop sharp negotiation skills to remain competitive. This helpful volume offers a selection of the best thinking on
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"A must read for anyone who sells cars - who has ever sold cars - or has ever tried to sell anything!" * * * "Join an Arizona man as he is accidentally dropped into the business of selling cars at age
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Lewicki, Saunders, Barry, and Minton's Negotiation is the standard text for the negotiation/labor relations course. Essentials of Negotiations, 3 edition distills this classic down to a brief nine chapters, exploring the major
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Conflicting loyalties; Terminations; A changing culture; New competitive threats . These phrases describe the challenges facing many of today`s most successful businesses. They also describe the challenges facing another profitable
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In today`s world, the source of power is no longer information itself, but rather how individuals organize information. In an era of knowledge workers, victory will go to the smartest and most innovative, and that is where companies will gain a
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ment work from "The Practice of Management" (1954) to "Management Challenges for the 21st Century" (1999), this book offers, in Drucker's words, "a coherent and fairly comprehensive Introduction to management
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This book will prove vital to all systematic traders. Pruitt and Hill share a wealth of innovative timing patterns and fully disclosed trading strategies. For TradeStation™ users, there are powerful tutorials on indicator design and system building.
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In his three bestselling business books, Jeffrey Fox has helped hundreds of thousands of readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to the process of staying on top by fostering teamwork and
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How does one become a CEO? Many people know they want to climb the corporate ladder, but don't have a clue about how to ascend that ladder without losing their grip. In this insightful, controversial program, Jeffrey J.Fox offers solid, practical
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The world's oldest and best-organized conglomerate now reveals management techniques everyone can use. Unlike other guides to business, The Mafia Manager shuns theoretical verbiage to present the philosophy of leadership that founded and
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A start-to-finish program for addressing your №1 challenge: customer retention. Who's stealing your customers? Why is it happening? How can you stop it? These are the toughest questions facing virtually every enterprise. Who Stole My
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In The Five Dysfunctions of a Team Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as his first two best-selling books, "The Five Temptations of a CEO" and "The Four Obsessions of an Extraordinary
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Harvey has a knack for expressing some very profound and important notions in an amusing and interesting way. Serious students of management and leadership can learn a lot by studying this book. Harvey Golub
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asic structures identified by the author. In it readers will discover how to avoid typical mistakes, especially those pertaining to
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This work provides advice for those confronting the challenge of leading organizational change. It examines the efforts of over 100 companies to improve their competitiveness. The most common mistakes made in attempting to create change are
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Conflicts surround us daily; we see it between countries, cities, and even neighbors. Often over-looked, but equally important, is the conflict that arises between and among coworkers. This book has proven successful with professional audiences,
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The world will not live without logos, but neither will capitalism silently take over democracy. What comes next? Forget capitalism and the class struggle, we are witnessing the birth of a whole new world. The digital revolution is, in
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The United States Army is one of the most complex, best run organizations in the world, and central to the Army's success are strong leadership and exceptional leadership development. Army leaders must be able to act decisively and effectively in
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Motivational speaker Tracy believes that you are what you do, and that "95 percent of everything that you think, feel, do and achieve is the result of habit." In this guide to making more money by adopting new habits, he relentlessly coaches readers
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From Enron and WorldCom to the Catholic Church and Major League Baseball, reputation crises have never been more widespread. Now Ronald J.Alsop, a veteran Wall Street Journal authority on branding and reputation management, explains the
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Discusses corporate transformation and demonstrates how to foresee the changes ahead that can spell success or disaster.
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Meet a genuine American folk hero cut from the homespun cloth of America's heartland: Sam Walton, who parlayed a single dime store in a hardscrabble cotton town into Wal-Mart, the largest retailer in the world. The undisputed merchant king of the
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In our first edition, we set out to produce a different kind of textbook in the field of strategy, or general management: We tried to provide the reader with a richness of theory, a richness of practice, and a strong basis for linkage between the
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Nationally syndicated columnist and sales trainer, Jeffrey Gitomer shows you how to convert "satisfied" customers into "loyal" customers.
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More than just a how-to book for the 21st Century, Re-imagine! is a call to arms - a passionate wake-up call for the business world, educators, and society as a whole. Focusing on how the business climate has changed, this inspirational book
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blishing the first edition of this classic that has sold over 250,000 copies, the challenges of keeping customers - or creating customer loyalty - has become even more urgent. Ultimately, every successful enterprise must attract, serve, and
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Today's business tactics demand unique marketing plans that are practical and down-to-earth. Effective marketers know how to be clear, concise, and cut to the close. In What Clients Love , readers will learn how to pinpoint a company's
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In today's ultra-competitive world, the average supermarket has 40,000 brand items on its shelves. Car shoppers can wander through the showrooms of over twenty automobile makers. For marketers, differentiating products today is more challenging than
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A fascinating, cutting-edge book that provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought, and highlights their particular relevance to the manager today. The authors
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In the same right-to-the-point, no-nonsense style that was a hallmark of "Positioning", this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
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managers who are struggling to keep up with today's ever-changing business climate: Keep It Simple. In this paperback edition of The Power of Simplicity , Trout
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This book is about business as it is and not as it should be. The author draws on his vast experience of global organizations to present real-life solutions and observations on the common challenges faced by management at all levels. He looks at
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The book that shows how to get the job done and deliver results… whether you're running an entire company or in your first management job. Larry Bossidy is one of the world's most acclaimed CEOs, a man with few peers who has a track record
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The greatest managers in the world seem to have little in common. They differ in sex, age, and race. They employ vastly different styles and focus on different goals. Yet despite their differences, great managers share one common trait: They do not
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Whether challenged with taking on a startup, turning a business around, or inheriting a high-performing unit, a new leader's success or failure is determined within the first 90 days on the job. In this hands-on guide, Michael Watkins, a noted
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In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth , Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running
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Amoral, cunning, ruthless, and instructive, this piercing work distills three thousand years of the history of power in to forty-eight well explicated laws. As attention - grabbing in its design as it is in its content, this bold volume outlines the
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In today's fast-paced networked economy, professionals must work harder than ever to maintain and improve their business skills and knowledge. But technical mastery of one's discipline is not enough, assert world-renowned professional advisors David
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Experienced managers have always known that what galvanizes John may leave Sally unmoved. But how do you decide which type of reward or incentive will produce the maximum effect in each case? This groundbreaking book provides some of the answers.
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"Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans."
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In the tradition of his CBA bestseller "The 21 Irrefutable laws of Leadership" and his sell-out seminars, author John C.Maxwell now provides a concise, accessible leadership book that helps readers become more effective leaders from the inside out.
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At best one company in ten is able to sustain profitable growth. Yet capital markets demand that all companies seek it relentlessly and mercilessly punish those who fail. Why is consistent, persistent growth so difficult to achieve? Surprisingly,
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Monday Morning Leadership is a story that can help your career! Everyone likes a good story, especially if there are lessons that can be immediately applied to life. This book is one of those stories - about a manager and his mentor. It
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Expanded, updated, and more relevant than ever, this bestselling business classic by two internationally renowned management analysts describes a business system for the twenty-first century that supersedes the mass production system of Ford, the
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There is a search in process for a new context and paradigm for the organization of the future - an organization that must be capable of producing high-quality, competitive products that satisfy customers without destroying the planet or degrading
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What do your people at work and your spouse and kids at home have in common with a five-ton killer whale? Probably a whole lot more than you think, according to top business consultant and mega-bestselling author Ken Blanchard and his coauthors from
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How to speed up business processes, improve quality, and cut costs in any industry. In factories around the world, Toyota consistently makes the highest-quality cars with the fewest defects of any competing manufacturer, while using fewer
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Where can a person go to learn how to become a better team player? Your choices are definitely limited. John C.Maxwell takes the pain out of knowing what makes a team tick. If you want to have a better team, you have to develop better
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